CONQUER THE DIGITAL MARKET MENAKLUKKAN PASAR DIGITAL Section Articles

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Zurrahmi
Della Puan Salsabillah
Dinda Puspita
Andi Perkasa Tarigan
Zahara Zinedine

Abstract

In the rapidly developing digital era, marketing is the main key to achieving business success. At the same  time, intense competition in the digital market is driving marketers to adopt innovative marketing strategies  to win over consumers and increase their market share. This research aims to explain the importance of innovative marketing strategies in conquering digital markets and provide practical guidance for your  business success. In this research, we identify three main factors influencing marketing strategy innovation:  digital technology, consumer behavior, and market competition. Digital technologies are playing a crucial  role in shaping the way we interact with consumers, through social media, e-commerce platforms and  sophisticated data analysis tools. Constantly changing consumer behavior must also be the main focus of  marketers, with a deep understanding of consumer preferences, needs and expectations. In addition, the  challenges faced in facing intense market competition need to be overcome by creating competitive advantages through product innovation, strategic differentiation and extraordinary customer experience.  Through this research, we identified several innovative marketing strategies that can be implemented to  increase the success of your business in the digital market. First, the use of creative and relevant content  will help build emotional connections with consumers, strengthen brand awareness, and trigger higher  interactions. Second, the use of personalization and segmentation techniques will allow marketers to deliver  more targeted messages and increase consumer engagement. Third, collaborating with influencers and  leveraging their endorsement power can help expand your brand reach and build consumer trust.

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How to Cite
Zurrahmi, Puan Salsabillah, D., Puspita, D., Perkasa Tarigan, A., & Zinedine, Z. (2023). CONQUER THE DIGITAL MARKET: MENAKLUKKAN PASAR DIGITAL . UPMI Proceeding Series, 1(01), 192–200. https://doi.org/10.55751/ups.v1i01.34