THE ROLE OF BUSINESS ADMINISTRATION IN INCREASING COMPETITIVENESS IN THE ERA OF GLOBALIZATION PERAN ADMINISTRASI BISNIS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI Section Articles
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Abstract
In the era of globalization which is characterized by increasingly fierce competition, the role of business administration has become crucial for companies to maintain and increase their competitiveness. This article explores the various roles of business administration in supporting companies in meeting the challenges of globalization and achieving competitive advantage. Through literature research and analysis, this article identifies key aspects of business administration that contribute to increasing company competitiveness in the era of globalization.