EMPLOYEE QUALITY AND PRODUCTIVITY IMPROVEMENT STRATEGY AT NATASHA SKINCARE TANJUNGPINANG STRATEGI PENINGKATAN KUALITAS DAN PRODUKTIVITAS KARYAWAN DI NATASHA SKINCARE TANJUNGPINANG Section Articles

Abstract

This study aims to determine and (1) analyze the effect of employee performance  improvement strategies (2) analyze the effect of job training on employees (3) analyze  the influence in giving motivation (4) analyze the effect of performance evaluation or  appraisal applied by Natasha Skincare. This study uses a qualitative descriptive  method, with the object of research is Natasha Skincare in Tanjungpinang City, Riau  Islands. The data analysis techniques used in this study were interviews, observation,  and documentation. The results of this study indicate that the strategy for improving  employee performance that must be carried out by Natasha Skincare is by giving  rewards to employees who have good performance, providing training and motivation  in the form of rewards can also affect employee performance, while the evaluation or  work assessment applied by the company Natasha Skincare can help companies to  retain employees with good performance and or decide to terminate contracts with  employees who have poor performance.