SWOT ANALYSIS OF SHARIA BANKING FINANCIAL TECHNOLOGY (FINTECH) AT PT. SUMUT BANK SHARIA BRANCH PADANGSIDIMPUAN ANALISIS SWOT FINANCIAL TECHNOLOGY (FINTECH) PERBANKAN SYARIAH PADA PT. BANK SUMUT CABANG SYARIAH PADANGSIDIMPUAN Section Articles

Abstract

The theory used in this study is fintech, the legal basis of fintech, types of  fintech, financial Technology (Fintech) of Islamic banking, the benefits of fintech, the role  and objectives of fintech, Islamic banking, the legal basis of Islamic banking, the  principles of Islamic banking, the function of Islamic banking and the objective role of  Islamic banking. Freddy Rangkuti's theory related to SWOT analysis (Strength,  Weakness, Opportunity, Threat). This research is a qualitative research with a descriptive approach. Data  collection was carried out using interviews and documentation. The data source used is  primary data, namely information sourced from interviews with customer service and 5  customers at PT. Bank Sumut Padangsidimpuan Sharia Branch, while secondary sources  are data obtained from documentation or literature to complement primary data. Based on the results of the research that has been done, it can be seen that the  SWOT Financial Technology (Fintech) analysis is related to the mobile banking of Bank  Sumut Padangsidimpuan Syariah Branch, namely strength, ease of making transactions  anywhere and anytime, time efficiency so that customers don't bother coming to Bank  Sumut. Direct Sharia branch.